Perfume inspired by pho, green tea

In the article on the website and fanpage on December 4,Vogue BeautyIntroducing "Enchanting Vietnam" (Vietnam Dieu Ky) - the first collection of perfume of D'Annam, Thuan Viet brand.Specialized page for 9 incense lines such as works of art, honoring Vietnamese cultural symbols and cuisine.

In particular, these three most impressive lines are Pho Breakfast - inspired by pho - specialties included in the Oxford strategy English dictionary;White Rice, click on sweet rice and Vietnamese coffee, roasted roobusta coffee flavor.

The remaining six lines are fineVogue BeautyUnique evaluation includes: Monsoon Tea - Green tea flavor after the rain;In The Garden - Jasmine flavor in the memory of a home garden;Harvest Season - The smell of straw, straw in the harvest;Phu Quoc - Cool Sea;Da Lat - Romantic space with roses and wine.The last line - Through the Forest - depict the original smell of agarwood.

Mr. Nick Hoang - CEO D'Annam - said excited when the enthusiastic project appeared in a large magazine, reaching many readers, helping international friends partly understand more about products, culture, Vietnamese sceneryMale.

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CEO Nick Hoang claims to be a horizontal hand in the beauty industry, previously worked for many years in the financial and technological segment.Capital collecting and passionate about the fragrance, he realized that the world perfume map is lacking some scents with characteristics of home.

"The Dyptique brand (France) is very famous for Tam Dao perfume, because of Son. I wonder: 'Why can foreigners prepare a typical Vietnamese scent, which Vietnamese people cannot do that?'Thinking about doing, I decided to create my own brand to honor Vietnamese culture and cuisine, "he said.

Growing up in Vietnam, with him, each aroma is like the threads in the "memory carpet" - from the smell of lotus, adorn the clear green lake, the morning dew on the rice field to the lemon leaves in the garden.Entrepreneur actively cooperates with young, talented domestic, mostly trained in France.

The D'Annam team takes two years of "pregnancy" collection "Vietnam magic", from learning in the market, creating scents to the finished product.

Due to limited domestic perfume processing technology, the brand of Singapore partners produces flavoring.They require high with the selection of raw materials, apply strict processes, manually perform each small batch.Particularly for packaging and perfecting products made in Vietnam, in order to take advantage of abundant human resources and packaging production.

Entrepreneur said D'Annam was the first Vietnamese brand to bring the pho into perfume.Pho Breakfast takes users through many floors, starting with fresh basil, grilled ginger, star anise.The smell of cilantro, nutmeg, tangerine peel spreads in the middle floor.After saving on the skin for 1-2 hours, the fragrance will settle, deeper thanks to patchouli, cedar wood.

Right from the time of making this line and naming the street, the creative team predicts that users will be curious and questioned."It is not the literal translation of the noodle recipe, but reproduces the essence of making the 'national soul, national' '. Creating art, inspired by cuisine," the CEO said and explained thatIf not skillful, it is easy to smell of food or not aesthetic.

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According to Mr. Nick Hoang, when it comes to the Pho Breakfast formula, they have difficulty choosing the main direction: Woody (Wood), Gourmand (cuisine) or Fresh (fresh).They spend a lot of time finding a harmonious point between cinnamon, anise, cardamom, tangerine peel.Finally, the incense team decided Mix Gourmand and Fresh, and use patchouli to increase the fat, feeling the fat of beef, without using animal extract.

CEO Nick Hoang is also interested in the Vietnamese Coffee line, reproducing the dense and delicious taste of ice milk coffee - drinks that are popular with many Vietnamese.The brand combines Vietnamese coffee flavor with smooth cream flavor, condensed milk, tonka beans, amber, cedar wood.In particular, the aroma of coffee oil extracted from roasted roobusta seeds, has a characteristic bitter taste.

"The difficulty is that coffee oil flavor often fly very quickly, sometimes only 5-10 seconds later there is no fragrance. Therefore, we have to adjust the formula many times, very time-consuming to be able to keep the fragrance for a long time", he said.

Similarly, to make a difference with the roasted tea line, matcha of some famous brands, the D'Aednam team chose green tea from the most famous regions in Vietnam.They spend a lot of time arranging the scent - from young tea leaves, old stalks to water, recreating typical and complete tea smell.

The brand chooses a minimalist design language, towards the spirit of "calmness" (An Nhien).Each product is placed in a paper box, not branded.The unit advocates removing plastic from the packaging process, instead of 100%recycling materials.Mr. Nick Hoang said: "Everything is cut to the maximum, helping users feel peaceful when using perfume. The illustration on the packaging is made by Vietnamese artists."

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D'Annam currently focuses on the domestic and exported US markets, sold directly through the website.In the coming time, the collection is available on Amazon, reaching a large number of consumers.Next, the unit will cooperate with Asian distributors such as Japan, Korea, Thailand ...

"We would like to introduce to international friends: d'Annam, brand of perfume from Vietnam. Each product is a work of art, a story that pushes emotions encapsulated in the scent," CEO Nick Hoang Hoangadded.See more informationhere.

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Image:d'Annam